Does SEO for B2B Businesses Has to Be Different?
B2B businesses tend to approach their marketing strategies in a similar way to directly selling to the consumers. They make use of the same tired, conventional tactics of a direct sales and word of mouth. Often, SEO considerations are simply forgotten. The common belief that SEO is less important in the B2B marketing world is wrong. Search engine optimization is among the most powerful tools that marketer have.
Some research indicates that 61 percent of B2B decision makers will start their process with an internet search. This ought to bring into focus the significance of SEO in the B2B world.
Here are some of the best SEO strategy ideas for businesses that sell B2B.
Be a Thought Leader.
To get the most out of your SEO campaign, being a thought leader is a crucial step. That makes you the “go-to” person. If anyone has a question that falls in your area of expertise, you will be in a position to answer it as well as even educate them beyond that.
You can also take advantage of your day to day interactions from that role as a basis for a blog which is a good way of sharing your expertise and knowledge with the rest of the people. As your blog grows, your SEO potential also grows. You can then make use of this to benefit different sites pertinent to your business by linking them.
Target the Big 5.
Today, there are many tools to help you identify the vital keywords. You need to focus the bulk of your SEO resources at increasing your score to the best five key words that are relevant to your enterprise. There are plenty of great keyword research tools available and you need to read more for you to know the most intuitive ones to use.
Use Long Copy.
Among the most frequent mistakes made by companies looking to improve their SEO is utilizing big quantities of short-form blogs and articles. Short copy is good due to its lower cost. Additionally, you can distribute it more widely and the audiences are more likely to read the whole shorter piece.
However, Google prefers longer content as far as SEO is concerned, so if you want to put in some extra words, you are able to reap a few extra rewards. Moreover, longer content allows you to say more, implying you can convey more information about your business and its products in a more thoughtful and emotive manner.
If somebody in your team has extensive SEO experience, by all means, use it. However, that should not keep you from bringing in some big hitters from outside. If you can find some local companies especially those with B2B SEO experience, consulting them is worth it.
In regards to B2B enterprises, you mostly need to use a different SEO approach. However, some tactics as well as core principles can remain the same. They only need to be reshaped and adapted for use in a different field.